About Us

The foundation of our uniqueness is our Managing Partners — who jointly and exclusively perform all of our strategically-focused IT-ODD advisory services engagements:

David M. Jung and Edward W. Baugh

Since our founding in 2006, our focus has been to leverage the 75+ years of our Managing Partners’ extensive M&A, management consulting, business ownership, executive management and information technology experience to provide relevant IT-ODD findings and commentary on each middle-market transaction utilizing our proven services delivery model.

Many middle-market companies adequately deploy sufficient business applications to facilitate processing of business transactions and reporting of operational and financial results.

• However, as a result of our experience and judgment-based analyses, we have found that many of these same companies are not leveraging information technology to achieve maximum productivity, revenue generation or market development value.

• Often, a Target’s information technology capabilities have not been appropriately architected to truly enable the company's business model and strategic objectives in order to achieve exit-oriented enterprise value creation — which our experience allows us to both recognize, and prescribe, remedial recommendations in each engagement.

Many of our Private Equity clients were first-time users of external IT-ODD services and, as a result of our unique approach, understand the need for IT-ODD as well as unique value of our findings and recommendations.

• Previously, they typically assumed that sufficient operational and financial results were being generated to support their financial due diligence requests, therefore no specific, focused, independent IT-ODD was needed within their due diligence programs. 
  

• However, after reviewing our findings and recommendations, they realized how they could more effectively leverage technology to achieve their strategic and financial objectives and have a clear understanding of the financial impact.